Four years at Cars24. Started in PR, moved to creative, now I build brand. My title is Builder. My mom has not fully recovered.
Prachi Sharma · Gurugram · Builder at Cars24

I make
people fall
in love.

PR girl turned brand person.

Prachi sitting in front of the Cars24 sign
Gurugram · Cars24 HQ
Prachi Sharma · 2026Page 1

Hello

Hi, I’m Prachi.
Nice to have you here.

I build brands for a living. Which is a fancy way of saying I get people to care about things they didn’t wake up thinking about. Nine years of it. PR first, where I learnt attention is earned. Then comms. Then brand at Cars24, where the job description was basically “whatever nobody else is doing yet.” Turns out that’s the best job there is.

I’ll be honest about how I think about this work, because it shapes everything else on this site. I think everything in life is about love, and brand is no exception. Strip the jargon away and it’s a question of whether anyone cared. You can tell within seconds. The ad someone sweated over versus the one that got approved. The reply written by a person versus the one written by a process. The office that has a gong in it. People feel the difference even when they can’t name it, and they come back for it.

The way I measure that is simple. Love is time multiplied by attention. How long you stay with a problem, and how closely you look at the person on the other side of it. Most brands are everywhere and looking at nothing. I’d rather be in fewer places and actually see who’s in front of me. That one idea has done more for me than any budget I’ve ever had.

Day to day, that means I find where the attention went missing and put it back. I get founders to say the true thing out loud instead of the safe one. I say no to a lot of work that would have been fine. And I run a team of 15, mostly Gen Z, who are better than me at the things I hired them for and explain the internet to me daily.

Off duty I’m with my dogs, or my husband (still embarrassingly into him), or on a plane, or being terrible at a new hobby with great enthusiasm, or redecorating a house I finished decorating last month. Same rule, it turns out. Time and attention.

Scroll on. The work will tell you the rest.

Everything in life is about love. Brand included.

Prachi Sharma · 2026Page 2

Four years at Cars24.
Five chapters.

Same company, five different jobs. Each chapter in my own words.

Head of Public Relations

Dec 2022 – Jun 2024 · This is where it all started.

PR is a strange starting point for someone who ends up leading brand, but I think it's the best one. You learn that attention is earned, not owed. You learn to read a journalist and adjust instantly. You learn to find the story in almost anything.

I have written over 300 exclusive stories (different ones, not agency lingo jingo) and personally networked with what I think is approximately a thousand people. I didn't know it then, but everything I'd do next would be built on what I learned to do here: make people care.

Head · Creative & Communication

Jun 2024 – Jun 2025 · The sideways step that wasn't.

Moving from PR to Creative felt like a sideways step to everyone who heard about it, including sometimes me. The muscles are completely different. In PR you are fighting for attention. In Creative you are responsible for deserving it.

I had to learn to sit with a brief that was not ready and not leave until it was. I had to care about craft in a way I had not before, not just what to say but what to leave out. I became a better thinker here. Slower in some ways. More exacting.

Founders' Office · Communication & Culture

Jun 2025 – Dec 2025 · I was not hired to do what I ended up doing here.

When you work close to founders, the job description becomes a rough guide at best. You plug gaps, you shape narratives, you help build the thing that keeps people together when everything is moving fast and not all of it is going right.

I worked on our vision, values, the culture playbook, an EVP, internal comms, blogs, inductions. I have built things here that I am proud of. I have also had ideas that went nowhere, briefed agencies whose work we did not use, and sat in rooms where I was the most confused person present. That part doesn't make the LinkedIn post usually. It should.

Head of Brand & Marketing

Jan 2026 – May 2026 · The role where all the previous chapters started making sense.

This role does not have a clean job description. I have stopped trying to write one. I came into Cars24 when the brand was somewhere in the middle, where everything is moving fast and the questions are harder than the answers.

What I have learned doing this is that brand at this stage of a company's life is mostly about discipline. Saying no to the thing that is tempting but off-brand. Keeping the creative honest when there is pressure to be clever. It is less creative director and more editor. You cut more than you create. And brand is not one person's job: the team I have built is the real work.

Builder

May 2026 – now · Vikram and Gajju trusted me with this chapter. I am still trying to be worth it.

We asked an important question earlier this year that I keep going back to: why do titles exist at all? The honest answer is they mostly tell people where you sit relative to each other. So we dropped them. At Cars24, people are defined by what they own, not what they are called.

My title became Builder. It felt more true than anything I had been called before. Also harder to explain at family dinners, but that is a different problem.

I run a team of 15 builders now. Most of them are Gen Z, all of them are faster than me at something, and I learn from them daily: what is funny, what is cringe, what a 19-year-old in Jaipur will actually watch. The best thing I have built here is the room they get to be loud in.

Growth here means harder problems, not a bigger team.

Prachi Sharma · 2026Page 3
Things we experimented with.

Twenty-nine of them, pulled from four years of my own announcements to the company. Starting with the ones that travelled furthest.

Boat campaign7.17M views · 306K impressions on one post · 94 media hitsAug 2026 · Boats24

₹50,000 to break the internet in Gurgaon.

Idea to flooded road in under 24 hours. People got in because rowing was the fastest way home. Then the “challan,” the denial, the apology, a second news cycle. 94 hits, 28 Gold.

“It has to be the simplest solution to a hard problem, every single time.”
Vikram Chopra as King Vikram in the Vikram & Betaal film38.5M+ views · 236K impressions · Mad Over MarketingSep 2026 · Film

Vikram & Betaal.

The founder as King Vikram, doubt as the Betaal hanging upside down, the 30-day return as the answer. A “Looking for Vikram” teaser loose in five cities, then Film 2. 38.5M+ views; Mad Over Marketing said Cars24 nailed it.

“I bet my month’s salary your CEO can’t do this.”
The AI challan billboard at Trinity Circle, Bengaluru37M+ organic views in a week · trending on X · 50+ stories in 48 hrsSep 2025 → · Challan billboard

India’s first AI challan billboard.

Trinity Circle, Bengaluru, with the traffic police: cameras read plates, pull VAHAN, flash the challan on a giant screen. No CTA on purpose. 2K+ posts trending on X, 50+ stories in 48 hours, none of it seeded. Then Jaipur, then Gurgaon.

“Creativity + tech + courage = impact.” · SAMMIE Gold
Mother-in-Law Promise: 30 Day Return Guarantee key visual185M+ impressions · 20M+ social reachFeb 2026 · Campaign

Mother Promise. Mother-in-Law Promise. Sister Promise.

The first mass brand campaign in three years, through the T20 World Cup, with the India CEO on set for 72 hours. Lifetime warranty and 30-day return, said the way Indian families make guarantees. 185M+ impressions.

“Real commitments to make car owners less stressful.”
Dadas campaign8.5M reach · 177K commentsJun 2025 + Jun 2026 · Father’s Day

Reserved for Dad. Then: Before ADAS, there are DADAS.

Year one: a car reserved in the parking lot for your babuji, ₹50,000 off on exchange, covered by Impact and media4growth. Year two: the billboard. 8.5M reach, 177K comments.

“In a world full of Ajays, be Alok to your babuji.”
Park Your Bias: a social experiment by Cars245.2M organic viewsMar 2025 · Film

Park Your Bias.

Women’s Day: our first social experiment film. A woman valet, a row of car keys, and the bias behind “instant” choices. Eye-opening. Uncomfortable. Necessary. Organically crossed 5.2M views by August.

“We hope it makes you stop, think, reflect and maybe, just maybe, change.”
Dowry Collection is now live: the campaign banner189 mentions · 15,000 visitors · 500+ résumésDec 2024 · Anti-dowry

The Dowry Collection.

Shaadi season. A “collection” on the app that took 30 seconds to reveal itself as a stand against dowry. 189 mentions on Twitter and Reddit, 15,000 unique visitors, some backlash, and a founder follow-up (which I drafted) titled No Timidity. Only Boldness.

“This campaign sparked conversations no one else dared to start.” — Vikram
Dhoni campaign308 media hits in a monthApr 2026 · Crashfree India

Thala joined.

A year of conversations before he said yes. I ran the shoot, the internal case, and the day it went public: 308 media hits in a month. Then Mahi Bhai posted about us himself.

“BIG BIG BIG MOMENT FOR US.”
Cars24 team filling potholes and installing road signsBest Cause-Related Campaign · “Cars24 has my heart”Aug 2025 · 10th birthday

Potholes, not ads.

500+ potholes across Delhi, Gurgaon and Bengaluru. Anmol, Ramyaa and Vivek on the road 72 hours straight; Manuj wrote the script overnight and voiced it. Comments said “Cars24 has my heart.” Won Best Cause-Related Campaign.

“Sometimes marketing doesn’t need to look like marketing.”
Kids campaign3 billboards · 33 CyberHub screensNov 2025 · OOH

My dream car, by Ivaan, Class 1.

Children’s Day: real drawings by customers’ kids on Golf Course Road, Nehru Place, Punjabi Bagh and 33 CyberHub screens, taken for five days to keep costs sane. Wholesomeness and business, together.

“Quick cute update.”
Hyrox campaign2M+ reach · 30K-footfall eventApr 2026 · Hyrox

Humans in the mirror are stronger than they appear.

An 8-ft rearview mirror in the middle of the chaos. People stopped for themselves, then pulled friends in. Bengaluru, then Delhi at 30K footfall.

“Can AI replace this? Hell no.”
Delhi Times front page: Our children are growing up thinking smoke in the sky is normalTwo front pages · Delhi Times · TOI NCR · #powerofprintNov 2025 · Print

Two front pages.

Delhi Times, on pollution: a child’s drawing of the same scene in 2015, 2019, 2024 and a blank 2030, “our children are growing up thinking smoke in the sky is normal.” Then, after the blast, a copy-only RC-transfer ad across TOI Delhi NCR and Navbharat Times, made in two days. TOI posted it as #powerofprint.

“Super bold and nice. Exactly how it should be.” — Manoj
Drunk campaign9M+ reachDec 2025 · OOH

Peekar chalaoge car, pahunchoge Haridwar.

Real wrecked cars on billboards in Gurgaon, Delhi and Pune for New Year’s. 9M+ reach. December closed the year on gravitas, not volume.

“Raw, unfiltered, uncomfortable. That was the point.”
A Cars24 hub in the new blue identityEntire company rebranded · two months · 42 hubsJan–Mar 2026 · Identity

CARS24 became Cars24.

The whole company, rebranded in two months. Vipul and I ran the charter: new logo, a younger blue, sentence case; then every hub, the app, every ad, every email signature, every LinkedIn cover, every scrap of collateral in 42 cities, before the first mass brand campaign in three years went live on it. One brand. One blue. #4736FE.

“This has to be our biggest marketing reveal of the year.”
The Crashfree India logo, annotatedTrust registered Mar 2025 · one year on: Dhoni, 95 teams, 34 citiesMar 2025 → · Crashfree India

Not fewer crashes. Not safer crashes. No crashes.

Named it, trademarked it, drafted the founding manifesto, and registered the trust. “Crashes aren’t accidents. They are the predictable outcome of a system that allows failure.” A year later: Dhoni, 95 Rakshak teams in 34 cities, a new logo.

“The best way to fix something broken is to stop accepting its flaws as inevitable.”
Still from the Cars24 brand film: the drives that take you backFirst brand film in years · Mad Over MarketingOct 2024 · Brand film

Sometimes a car doesn’t take us forward. It takes us back.

Diwali 2024. The drives that take you back: to moments we thought we’d lost, to memories that quietly linger. It had been a long time since Cars24 told a story like this. The one everyone said would stay with them did.

“Watch it, feel it, and try to remember why what we do matters so much.”
Two kinds
of inspection.
7M+ reach · National Girl Child DayJan 2026 · Film

A PDI film, on National Girl Child Day.

Why is a used-car company talking about this? Because there is the inspection that looks for a reason to reject a future, and the kind we do on every car, every day: looking for flaws to fix, not to discard. The first brand film shot entirely around a pre-delivery inspection. 7M+ reach.

“Our purpose is empty if we don’t stand for the most fundamental right of all.”
Merch campaign₹1.26L in two weeks · sold out 3×Aug 2026 · Merch

Sold out three times.

12-hour design camp, 100 vendors, Amresh in office till 4 am, every t-shirt tagged by hand. ₹1.26L in the first fortnight; 20% off if you traded in the old-logo merch. Vikram’s socks are Cars24 now.

“Regular fit for not so regular people.”
The Unbox customer delight boxBack after a few years · more boxes comingJul 2026 · Customer delight

AI will make it easier to build products. Not brands.

Brands are built by where you spend attention: only on what is necessary, or on what is memorable. So we brought back the Customer Delight Box, lovingly called Unbox. A car delivery is one of the few moments a customer meets Cars24 in the real world. It deserved to feel intentional. Customer obsession doesn’t stop when the paperwork is done; that’s when it becomes visible.

“They chose Cars24, and Cars24 chose to care.”
Cars24 sticker on the rear window of a hatchbackEvery retail car · 42 cities · rain-testedFeb–May 2026 · Car stickers

The cheapest billboard we own is the car itself.

New logo, new sticker, every car in every hub, inside three months of the rebrand. Tested in open hubs through the rain, vendor changed when the quality wasn’t good enough, one on Gajju’s own car. Someone tried to scratch that one off. We took it as a review. The five company values became a sticker pack, then Slack emojis.

“Consistency in blue is what we need. We can bleed blue, not all shades of blue.”
Prachi with Nitin Gadkari, Vikram Chopra and Gajendra JangidA year of asking · not my job · did it anywaySep 2023 · Policy

In the room with Gadkari ji.

I pushed for this meeting for a year. Nobody asked me to; it was nowhere in my KRAs. A PR person is supposed to get the story covered, not get the founders into the Transport Minister’s office. We got there, represented the used-car market on scrapping policy alongside OEMs and industry bodies, and the story ran in TOI, HT, ET and CNBC TV18.

“Not my job. Still did it.”
Prachi with Piyush Goyal, Vikram Chopra, Gajendra Jangid and Ruchit AgarwalTwo hours with the Commerce Minister · same year of pushingApr 2025 · Policy

Then Piyush Goyal ji.

Same playbook, same stubbornness. A two-hour conversation with the Commerce Minister alongside founders from across sectors, about bringing talent back to India, making it easier to merge, demerge, shut down or scale globally, deep tech, and policy that actually supports founders. What stood out was the willingness to listen.

“The willingness to listen.”
Founders’ Award trophy that reads Audacity is the rarest human gift102 nominations · 3 winners · same ESOPs2025 → · Culture

Founders’ Award.

Wrote and ran the highest honour at Cars24. 2026: 102 nominations, a nine-person panel, three winners, same ESOPs.

“Every company becomes the people it rewards.”
Cover of the Flatland culture documentET · Business Today · Indian Television2024–2026 · Culture

Flatland, the Starter Kit, the handbook, Unbox.

The culture handbook Gajju “read multiple times.” The Starter Kit. Five value stickers shipped in 24 hours. Flatland taken to ET, Business Today and Indian Television. And the Customer Delight Box brought back, because the advantage won’t come from doing more; it will come from caring more.

“AI won’t make it easier to build brands.”
Token 26 stage with Cars24, OpenAI, ElevenLabs and AWS logos1,000+ applicants · 100 finalists · 4bn tokens in 72 hoursMay 2026 · Event

Token ’26.

Cars24’s first flagship AI hackathon, three days in May. 1,000+ applicants, 100 finalists building live on-site, 60+ builds shipped, ₹20 lakh on the line. Firesides with OpenAI, AWS and ElevenLabs, 30+ founders in the room, and an actual Thar parked inside the venue so teams could test their inspection builds. My team ran comms: journalists, influencers, merch, the social push. 25 stories, ET Auto to YourStory.

“In 11 years, this sits near the top of the moments that gave me a real high.”
Photo campaignNew mark, year oneJul 2026 · Identity

A road made of negative space.

Crashfree India turns one and gets a new mark: the lowercase “i” so the mission never outgrows the person; a near-circle because zero is the destination and we are not there yet.

“Every road. Every person. Home safe.”
Raftaar dheere, nahi toh Seedhe Maut billboard near Cyberhub“Full power raftaar se viral ho gaye” · 300+ at the first showJan–Mar 2025 · Road safety × Desi Hip Hop

Raftaar dheere, nahi toh Seedhe Maut.

Our first billboard in ages, near Cyberhub, for Road Safety Month: two rappers’ names doing the public-service work. It went viral in a day, so Punjabi Bagh and Bengaluru followed. Piyush Tewari of SaveLIFE wanted a photo of it. A month later Raftaar was posting about our first event partnership, and in March we were inside the Desi Hip Hop circle: Smoke, DRV, Frappe Ash, Qaab, Rebel 7, 300+ people, a car brand on the bill.

“Drive like someone’s life depends on it. Because it does.”
Even Einstein would choose us: Cars24 billboardEinstein · Newton · Aryabhatta · billboards and hubsApr 2025 · OOH

Even Einstein would choose us.

Billboards across the city with the world’s great minds, in deal-with-it sunglasses, vouching for a used car. Then the hubs and the office: “The genius way to buy a car, Aryabhatta approved. CARS24, now on 4th floor.” Silly on purpose. People photographed it on purpose.

“Buy like a genius.”
Noparking campaign100 signs in Gurgaon · 10 for Thane PoliceMar 2025 · Signage

Bolo pencil. Yahan parking cancel.

Road signs written like a person talking: a hundred in Gurgaon, ten for Thane Police.

“Hello Autonauts, so we did a thing!”

Sometimes marketing doesn’t need to look like marketing. It can just be genuine care for the people on the road.

Prachi Sharma · 2026Page 4

Job description, honestly

Plug
& play.

Give me the gap and I will fill it. In four years the gap has been all of these, usually at the same time, mostly before anyone had hired for it.

PRCrisis commsBrand filmsPrint adsBillboardsA boatPotholesPolicy meetingsMinistersPodcastsFounder brandingThe rebrandHub signageCar stickersMerchCustomer delightCulture handbookFlatlandEVPInductionsInternal commsHackathonsAwardsEventsDesi Hip HopInfluencersORMPerformanceCrashfree IndiaDhoniAustraliaUAEA team of 15

Not a specialist. A person who shows up.

Prachi Sharma · 2026Page 5

What the founders
said, in Slack.

Unprompted, in threads, over four years. Verbatim, typos included.

“This was insane initiative. Kudos. And despite some aftermath, I would do it again. Hindsight is 20-20. It takes courage.”

Vikram ChopraFounder & CEO · on Boats24 · Aug 2026

“At first blush, this is the best document I have seen in 10 years. Fantastic work, Prachi and Shivanshu.”

Ruchit AgarwalCo-founder · on the annual results report · Nov 2025

“Bhai macha diya hai tumne. What craziness with the pollution post! Unbelievable. And outstanding. Keep up the great work.”

Mehul AgrawalCo-founder · on Vikram’s viral AQI letter · Nov 2025

“I am in love with this handbook, read multiple times and I feel like going back again at it. Great work.”

Gajendra JangidCo-founder · on the culture handbook · Oct 2024

“These kind of reports are generally done by consultant folks whose bread and butter is building these reports, and you made it possible to do it all in-house, pulling the magic out of the powerhouse of data that we have.”

Gajendra Jangidon the first category report · Jan 2025

“Real credit goes to Prachi for the idea, research, and even publishing. Truly superhero for every occasion!”

Ruchit Agarwalon the FTA blog · Sep 2025

“The comments are filled with genuine love, respect and gratitude. People saluted us, called the work inspiring, and even said ‘Cars24 has my heart.’ That’s not something we’ve ever heard in response to our earlier campaigns.”

Gajendra Jangidon the pothole drive · Aug 2025

“Thank you Prachi for shipping these in 24 hours.”

Vikram Chopraon the five value stickers · May 2026

“This campaign sparked conversations no one else dared to start. That’s a win in my book. We will not back down.”

Vikram Chopraon the anti-dowry campaign · Dec 2024

“It went from an idea to the execution on flooded roads in under 24 hours. One of the best pieces of ownership I have seen.”

Vipul SetiaBrand · on Boats24 · Aug 2026

“You all and Prachi are the final decision maker. No need to run by me also. Gives you more free hand to act and experiment and figure out.”

Mehul Agrawalon his social media · Jan 2026

“Regular fit for not so regular people. Good line, Prachi.”

Vikram Chopraon the merch · Sep 2026

Vikram and Gajju trusted me with this chapter. I am still trying to be worth it.

Prachi Sharma · 2026Page 6

Thirteen months.
Thirteen brand updates.

The monthly brand update my team posts to the whole company. Brand search is Google Search Console; share of search vs competition is Google's number. One campaign per month, picked from each update.

brand-update · Sep 2025 → Sep 2026 · brand searches / share of search vs competition
  • Sep 2025
    The challan billboard goes live in Bengaluru

    50+ media stories, 15M+ organic reach, the first Cars24 reel to cross 100K organically. Ganesh Chaturthi activation at Khetwadi, Mumbai.

    12.85LSoS 136%
  • Oct 2025
    "Make your Move" goes city by city

    Pune, Bengaluru, Hyderabad. 1,000 cab wraps in Bengaluru; Grand Gaadi Giveaway with three influencers at 850K views.

    12.35LSoS 136%
  • Nov 2025
    Children's Day billboards + Dinesh Karthik

    Kids' dream-car drawings on three billboards and 22 CyberHub screens. DK collab at 1M+ views. RC Transfer on the front page of TOI.

    12.28LSoS 136%
  • Dec 2025
    Wrecked cars on billboards

    Drunk-driving OOH in Gurgaon, Delhi, Pune: 9M+ reach. Messi GOAT Tour ambush. Brand search at its highest in two years.

    14.06LSoS 148%
  • Jan 2026
    PDI film on Girl Child Day + AQI monitors in schools

    First PDI brand film at 7M+ reach. Road-safety signs with Thane Police. Customer delight postcards to 640 buyers. Everything moves to the new logo.

    14.25LSoS 158%
  • Feb 2026
    Mother Promise. Mother-in-Law Promise. Sister Promise.

    First mass brand campaign in three years, on mobile and CTV through the T20 World Cup. 185M+ impressions, 20M+ social reach. New identity unveiled alongside.

    12.80LSoS 142%
  • Mar 2026
    Challan CRM goes personal

    Reg number, challan count and amount in every message via Channable. "1,500 new cars added" adapted into eight languages with AI. Video Test Drive launches.

    13.85LSoS 130%
  • Apr 2026
    Dhoni, Hyrox, and 2,700 cab wraps

    MS Dhoni joins Crashfree India (308 hits). 8-ft mirror at Hyrox Bengaluru. 36+ OOH, 75+ bus wraps across four cities. Tamil Nadu polling-day TV.

    13.59LSoS 130%
  • May 2026
    Gaurav Gera as Aalam Bhai + Jaipur billboard

    In-house written and directed; 10.6M views. Jaipur Police trained on the Vehicle Alert System. Gagan Choudhary named influencer ambassador.

    16.08LSoS 135%
  • Jun 2026
    Before ADAS, there are DADAS

    Father's Day billboard, 8.5M reach. Bengaluru challan billboard re-engineered: scans up 142%. Gaurav Gera trust ads at 4x the account CTR.

    15.46LSoS 133%
  • Jul 2026
    Gurgaon challan billboard: 37M views in a week

    Dhoni birthday billboard in Chennai. Hyrox Delhi. Project Ubuntu film for 3,500 frontline heroes. Crashfree India turns one with a new logo.

    15.56LSoS 133%
  • Aug 2026
    Boats24

    7.17M Instagram views, 1.21M LinkedIn impressions, 20+ media. Merch store opens on the 7th floor. Influencer programme peaks at 30M+ views at ₹0.06 a view.

    15.52LSoS 133%
  • Sep 2026
    Vikram-Betaal

    Two films, plus a "Looking for Vikram" teaser with the Betaal actor loose in five cities. 38.5M+ views. Doorless Swift with Bappa in the driver's seat at Khetwadi.

    15.00LSoS 131%
+17%brand searches, Sep 25 → Sep 26
130–158%share of search vs competition, every month
33.8KInstagram followers added in a single month (Aug 26)

Reach is a vanity metric. Share of search is not.

Prachi Sharma · 2026Page 7

The PR desk.

I held on to PR because I love it. Every month the coverage report goes to the company with a Gold / Silver / Bronze cut by reach, so nobody confuses volume with influence.

pr-coverage-report · 2026
  • Dec 2025
    Gravitas, not volume

    Delhi High Court PIL on used-car regulation: PTI, ANI, TOI, HT, The Hindu, BS, India Today, CNBC. Cars24 as the stakeholder arguing for accountability. Plus the wrecked-car billboards.

    74hits · 59 Cat A
  • Apr 2026
    Dhoni × Crashfree India

    308 hits for the ambassador story alone. Cars24 × Tesla EV at 219. First month on the new Gold/Silver/Bronze framework.

    528hits · +224% MoM
  • May 2026
    Cars24 turns profitable

    Q4 results in BS, Moneycontrol, ET Auto, Inc42. India's first all-women hub: 215 hits. Token '26, Cars24's AI hackathon, with OpenAI, ElevenLabs and AWS on the bill. Leadership transitions handled in Entrackr, Mint, ET, NDTV Profit.

    766hits · 36 Gold
  • Jun 2026
    AI Labs launch, strongest print month yet

    ET, Moneycontrol, Business Today, CNBC-TV18, PTI, Inc42. Regional activations in 15 Cat A print titles across Jaipur, Bengaluru, Rajkot, Karnal.

    516hits · 39 Gold / 43 Silver
  • Jul 2026
    Flatland lands outside HR circles

    The culture story in ET (three verticals), MSN, Business Today, Outlook Business, HR Katha. Three hub launches at a 46% Gold rate.

    522hits · 41 Gold
  • Aug 2026
    The boat

    94 hits for Boats24 with 28 Gold: TOI, HT, Indian Express, ABP, Dainik Bhaskar, PTI, ANI. DPIIT MoU in PIB and DD India. Deployment Inc launch.

    172hits · 22% Gold rate
  • Sep 2026
    IPO, GMV and a Betaal

    DRHP story in Moneycontrol, Mint, ET, Inc42. ₹11,000 crore annualised GMV in TOI, ET, BS, Business Today. Vikram-Betaal across ET Brand Equity, afaqs!, Adgully, Campaign Brief Asia.

    525hits · +205% MoM
Raj Shamani with Vikram Chopra on the podcast set
Raj Shamani × Vikram · podcast day

Founders on mic

The stories janta actually watched.

Press releases get you covered. Podcasts get you believed. So I got the founders onto the ones that matter: Raj Shamani, Sandeep Maheshwari, a Forbes-ex-editor sit-down with Gajju, and a run of in-house ones with Vikram, Mehul, Ruchit and Jayesh that we shoot in the design room because the studio is, in my own words to the office team, jugaadu.

Then the agency went in July 2025 and PR came fully in-house: 795 stories in six months, half of them Cat A, zero newswire, zero negative. The kind of number you only get when the people writing the pitch were in the room when the thing happened.

We want the first email, not the polished one.

Prachi Sharma · 2026Page 8

Love =
Time × Attention.

Prachi arranging t-shirts at the Cars24 merch store
7th floor · Drop XI · For the forward few

We say this a lot at Cars24. This month I watched it turn into ₹1 lakh+ of merch sales. Sold out three times in 30 days. Every buyer, one of our own.

Here's the thing about love. It shows up in the boring parts. It showed up when our designers locked themselves into a design camp, sketching, scrapping, starting over until every piece was something they'd wear out of pride, not obligation. It showed up across 27 vendor meetings, because even a fabric can show how much you care. It showed up the day we set up the store, ironing every single t-shirt with our own hands so there is not a single crease.

And then love did what love does. It came back. Our people, who see this company on its best days and its worst, paid full price to wear it. Queued up when we restocked. Sold us out again.

₹1L+month one
27vendor meetings
3×sold out

A brand that is loved is a brand that lives.

Prachi Sharma · 2026Page 9

Shiny things.

SAMMIE 2026 · GoldBest Use of Technology in Marketing, for the AI challan billboard
e4m RetailEX 2026Best Cause-Related Marketing Campaign, for the pothole drive
IMAGEXX 2026 · JuryAdgully & The PR Post, 6th edition, New Delhi
28,000+ on LinkedInPosts that have crossed 200K impressions: the boat, the Betaal, the Builder title, the replacement

Learning beats looking good. Awards are a nice side effect.

Prachi Sharma · 2026Page 10

Before Cars24.

Three stops, and the one lesson each left behind.

2017

Intern

EY India · Brand, Marketing & Communications

Three months in the BMC team. Before that: Gold's Gym, Clear My Dues, a stint writing for University Express. I learned to write fast and ask for the story. Nobody tells you that's the whole job.

2017 – 2021

Senior Account Executive

Adfactors PR · four years

The agency years. IT, startups, legal, hospitality, education, beauty. You learn to find the story in almost anything, because the client expects one by Thursday.

2021 – 2022

Senior Marketing Communications Manager

Apna · remote

Built PR from zero for a company growing faster than its story. 1,700+ media stories, 15+ snackable reports, partnerships with Google Cloud, Xiaomi and Truecaller. Built and hosted a YouTube channel called "Aapka Apna" because nobody else would. 23,500 subscribers. Still slightly embarrassed, still proud.

Not a straight line. A series of yes-es to things that were bigger than I felt ready for at the time.

Prachi Sharma · 2026Page 11

Me,
offline.

The stuff that doesn't make the LinkedIn post. It should.

I thank my stars my career coincided with the era where brands finally started having some fun.

LinkedIn · Aug 2026

Currently obsessed
Vastu and old belief systems.

Once pitched "the best muhurat to buy a car, as per the stars" as a real campaign. Still think it would work.

Reading about
Evolutionary history.

Why we do the things we do, going back further than any brand tracker goes. Also why a billboard that names you works: your name got called in class.

Weekend
Dogs, husband, a plane, or a hobby I'm bad at.

Also redecorating a house I finished decorating last month. Same rule as the job: time and attention.

Side quest
Naming things and building little apps.

Fourdoor, Shotgun, Stepney Support, Autopilot, Dadvisory Board. If it needs a name, I'm already drafting.

Food
Vegetarian. No eggs. Yes cheese.

The hardest part of travelling abroad is dinner. Melbourne, please behave.

Thinking about
Femininity, identity, and how relationships actually work.

Also how a company is a relationship. Love = Time × Attention applies to both.

Mom
"Like a construction worker?"

Her reaction to my title becoming Builder. She has not fully recovered. I still get DMs asking if I'm okay. I am. Better, actually.

Rules I keep
Don't talk if you are not nice.

A thought from our designer that I stole. Kindness and compassion over anything. Be interesting, not impressive.

Ask me about
Maggi.

Is it just me or has the taste changed over the last one year especially? I have theories and they are not scientific.

May you find something to pour your time and attention into, and may it love you back.

Prachi Sharma · 2026Page 12

Say hi.

For brand, comms, a slightly crazy idea that needs a home, or an argument about headlines.

prachisharma2424@gmail.com LinkedIn → prachisharmaindia

If you read this far, you're in the next version.

Prachi Sharma · 2026Page 13